Originally launched in 1998, Alphanumeric “EnvironMental Protection Company” (A#) stepped onto the scene with technical yet functional apparel that was built to ride, eventually laying the roots for modern streetwear. A# fused a mix of lifestyles crossing over skateboarding, surfing, snowboarding, car culture and music. Taking a non-traditional approach to design and marketing, A# utilized an educational-based ad campaign. The concept behind the brand name “Alphanumeric” is to combine letters (alpha) and numbers (numeric), to communicate a worldwide message. To commemorate the ReLaunch of Alphanumeric we are giving away 5 exclusive A# packs consisting of: An A# Shuffle preloaded with all the original A# Mixtapes, A set of limited A# Collapsible Headphones, A limited A# Skateboard Deck And 4 assorted A# Tees. Join the mailing list for your chance to win. For more about alphanumeric click here